Say G’day to the biggest thing in regional tourism

With regional travel booming across much of Australia, the G’day Group today launches G’Day Parks – the nation’s largest community of independent parks.

Rising from the impact of COVID-19, G’day Parks invites
Aussies to “say G’day to more of Australia,” with more than 280 properties in
the country’s most sought after destinations.

Celebrating the launch, Tourism Australia and G’day Parks
are rolling out a collaborative “holiday here this year” campaign, inspiring
people to book a G’day Parks summer holiday.

CEO of G’day Group Grant Wilckens, says that while it’s been
the toughest year in the company’s history, he’s never felt more confident in
the future.

“Today, we launch what we hope will become an iconic
Australian tourism brand, synonymous with authentic Aussie experiences,” said

“Our network is made up of around 65 owned parks and 220
independent parks, that together make up the largest regional accommodation
group in Australia.”

“Over the next few months, we’ll be introducing G’day Parks
to the nation, supported by the best tech in the industry – an intuitive new
website and app.”

Tourism Australia Managing Director, Phillipa Harrison said
Tourism Australia was pleased to be partnering with G’Day Parks to encourage
Australians to take a domestic holiday.

“With summer just around the corner and border restrictions
easing there’s never been a better time for Australians to get out and holiday
in this incredible country of ours, which is what we’re urging people to do as
part of our Holiday Here This Year campaign,” Ms Harrison said.

G’day Parks is born from the transition of the Top Parks
brand and network of properties acquired by the G’Day Group in early 2018.
These independently owned properties are coupled with the Discovery Holiday
Parks portfolio to create an industry leading Group.

The launch coincides with the G’day Group acquiring a number
of new properties across Australia, achieving its goal of becoming a $1 billion
business by 2020.

“This launch is a huge milestone for our Group after a
rollercoaster year. Bushfires and COVID cost us millions, and it seemed
unlikely that we would be achieving our 2020 target,” said Grant.

“But here we are, finishing 2020 with the launch of
Australia’s biggest regional accommodation group and recording the strongest
booking volume in our history. Having founded the company 14 years ago with
just three parks and big ambitions, I couldn’t be prouder,” said Grant.

G’day Parks is about wide-open spaces, campfire stories and
adventure. About connecting with people and memorable holidays the whole family
can enjoy. And, with more holiday parks in more places, it delivers unmatched
choice and freedom, great accommodation and, of course, a warm and welcoming

“With the majority of our properties being independently
owned, and in regional areas, staying at a G’day Park is putting money directly
into the pockets of regional Australians at a time that it’s never been needed
more,” said Grant.

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