Caravan Industry Association of Australia identifies strong, sustainable surge in caravan park visits and occupancy.
Australians are once again able to explore our great country. For many residents, the first taste of overnight freedom in months fell over the Queen’s Birthday Long Weekend.
Weekly Accommodation Data for the Caravan Industry indicates a strong resurgence is already taking place, highlighting the rapid uptake and potential to lead the path to recovery for the regional Australia visitor economy.
Cabin occupancy around Australia increased by +61% last week, compared to the week previously. This was on the back of a lifting of restrictions in many states with NSW seeing the largest week-to-week increase of +185%. Victoria also saw a more than doubling of cabin occupancy, up +105%. These two states were assisted with a long weekend.
South Australia was the national leader in terms of cabin occupancy, a 42% increase from the previous week – noting that intrastate travel restrictions had eased earlier in South Australia.
Powered site occupancy around Australian caravan parks increased by 109% last week, compared to the week previously. NSW saw a quadrupling in occupancy which led all states, with Victoria seeing a +150% increase. In a similar fashion to cabins, South Australia topped the states with occupancy for powered sites (31%) exceeding for the week beginning June 1st.
As anticipated, movement of Australians getting back out on the road has begun and is gaining quick momentum again. Whilst many Australians still care to dream and are desiring a local getaway our caravan parks and amazing camping ground options are plentiful and are attracting many of us to hit the road. Coming from ground zero, this early data shows real green-shoots are occurring in caravanning which is now driving our tourism industry forward.
Travel intention remains high, with 80% of Caravan Industry Association of Australia’s consumer audience indicating they would like to take a trip in the next 2 months.
Caravan and camping holidays are a fun and safe way to reconnect with friends and family, nature, and the wonderful country we live in. They also act as the lifeblood for many regional communities throughout the country.
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Caravan Industry Association