2019 Future Leader Award Winner Amanda Baldwin appointed Chief Investment Officer

  • by

Following
a record year with over $100 million invested into 14 new properties, the G’day
Group has appointed Amanda Baldwin as Chief Investment Officer to further its
growth strategy.

G’day
Group CEO and Founder Grant Wilckens said Amanda Baldwin, has been integral to
the company’s rapid growth, and her promotion to Chief Investment Officer will
see her lead the Group’s ambitious acquisitions and capital works strategy.

The G’day
Group is Australia’s largest regional accommodation network with over 300 properties
across two brands, Discovery Holiday Parks and G’day Parks.

“Amanda’s
appointment reflects our ambition to continue to grow both our regional
accommodation footprint, and the quality of the accommodation within our
portfolio,” said Grant.

“Over the
past year we’ve acquired 14 properties including some of Australia’s most
iconic tourism properties – El Questro in Western Australia and Kings Canyon in
the Northern Territory. We’ve also expanded into golf resort tourism with our
new McCracken and Glenview properties.”

“We’re
making significant investments to upgrade our portfolio with luxurious cabins,
glamping and waterparks and we have ambitious targets to invest around $200
million in acquisitions and capital works projects over the next 12 months.
That’s a massive boost for regional tourism,” he said.

Having
led these initiatives in her role as General Manager, Investments, Amanda was
perfectly positioned to support the G’day Group in its commitment to accelerate
capital works and mergers and acquisitions, Grant said.

Last
year, Amanda won a South Australian Industry Leaders Fund grant and a Future
Leader Award from the Caravan Industry Association of Australia to study
innovative business negotiation and decision-making skills at the prestigious
Harvard University in the US.

As Chief
Investment Officer, Amanda will lead mergers, acquisitions and lease
extensions, the development team, business strategy, and establishment of
iconic journeys to drive unique customer experiences.

“I’m
privileged to have such an exciting role in a growing Adelaide-based, national
business in such a dynamic sector – it’s great to be part of a company that is
making a real contribution to regional communities after all the challenges
they have experienced over the past couple of years,’”said Amanda.

“As a company, we have so much on the horizon. We’ve recently reached our goal of being a $1 billion company in terms of enterprise value and we’re committed to becoming a $2 billion company in the near future,” she said.

For more
information contact Jessica Playford jplayford@discoveryparks.com.au on 0478
346 504

About
G’day Group

Founded
by Grant Wilckens in 2004 with three properties in WA, the G’Day Group is now
Australia’s largest regional accommodation provider with around 300 properties
across Australia.

G’day
reached $1bn company status in 2020, and is home to three brands; Discovery
Parks (owned and managed parks), G’day Parks (independently owned licensed
parks) and G’day Rewards (membership program).

G’day
is majority owned by Sunsuper. Founder and CEO Grant Wilckens is also the Chair
of the Caravan Industry Association of Australia and Board Director of the
South Australian Tourism Commission.

Caravan Industry Association

Leave a Reply

Your email address will not be published. Required fields are marked *